AMFI / Amsterdam Fashion Institute
Adrienne Mönkediek and Niko Kejerashvili, a creative duo, founded the jewelry label 'Mōule' in Tbilisi. The brand name draws inspiration from the contemporary technology utilized to produce individual pieces. The collections honor a new generation of conventional handcrafting processes. Adrienne was raised in Germany before moving to study and work in Metropoles across Europe. This gave her the opportunity to gain a variety of skills from many creative disciplines, including working for fashion companies and design houses. Niko, a native of Tbilisi, gained experience in visual merchandising and worked with international fashion brands. The complimenting skillset of the two co-founders led them to launch their first jewelry collection in 2021. Mōule jewelry has been thoughtfully developed, ranging from strong statements to timelessly elegant pieces suitable for both everyday use and special occasions. Since the designs are seen as being a part of ever-changing collections, the jewelry is timeless. By putting an emphasis on sculptural outlines, Mōule revives the heritage of hand-crafting solid metals. The designs' primary inspiration comes from simplicity combined with modernist forms and organic abstractions of the everyday environment, with their distinct yet minimalist solid shapes. The collections combine recognizable designs with more distinctive items that are either limited edition or bespoke capsules.