Sell with Curated Crowd

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What is
Curated Crowd

A direct-to-consumer marketplace featuring pieces by emerging designers, selected for their quality, originality and alignment with our ethos. Creations are showcased and sold as made-to-order or limited editions.

Our aim is to innovate the way in which consumers buy from fashion marketplaces. They not only discover new brands, they discover the story behind each creation.

Customers become patrons of the designers by shopping with us. Together we appreciate fashion as an art form and growth of the best and next generation of designers, whose beautiful work captures their unique stories.

Why Join

Selling directly to consumers: Disrupting the traditional retail model. You sell directly to your consumers: no more sales agents.

Designer in focus: Each designer has a dedicated profile page on our platform, curated by our expert team.

Physical space: Opportunity to showcase your collection at our pop-ups and private trunkshows.

Access to China: We provide designers with unique opportunities to access the Chinese consumer markets via our local partners.

Content creation service: Content creation, brand auditing survey and monthly reports. 

Best-in-class advice: Future ready, advice on building a sustainable business in the digital age.  

How to join

Sign up and apply here
Please complete all required fields in the application form.

Approval process
Once approved by our curation team, we will be in touch within 2 weeks with an on-boarding contract for you to sign.

The founding team

Ada Yi Zhao | Founder & CEO
China-born, London based former Investment Banker turned entrepreneur. After over 10 years in the world of Investment Banking, Ada’s association with fashion business began in 2015 when she invested and launched two luxury fashion labels in London and Shanghai.

Ada is a member of the British Fashion Council - Fashion Trust, a contributing fashion/lifestyle writer for the Huffington Post. Ada is also the founding member of the CONVOCO 3.0 forum.

Marianna Satanas | E-commerce Strategy
E-commence consultant to Barneys New York, Net-A-Porter veteran, former Head of E-commerce at Mr. Porter

Michelle de Conto | Senior Advisor
Ex-business advisor to the leading designers at British Fashion Council.

Nathan Medlock | Senior Advisor
Partner at Zouk Capital with 20 years experience in Private Equity, Experienced investor in numerous successful tech start-ups, including i-Zettle, Readley, Huddle and Talia

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