A direct-to-consumer marketplace featuring pieces by emerging designers, selected for their quality, originality and alignment with our ethos. Creations are showcased and sold as made-to-order or limited editions.
Our aim is to innovate the way consumers buy from fashion marketplaces. They not only discover new brands, they discover the story behind each creation.
Customers become patrons of the designers by shopping with us. Together we appreciate fashion as an art form and fuel the growth of the best and next generation of designers, whose beautiful work captures their unique stories.
Selling directly to consumers Disrupting traditional retail model, you sell directly to your consumers, no more sales agent
Designer in focus Each designer has a dedicated profile page on our platform, curated by our expert team
Physical space Opportunity to showcase your collection at our popus and private trunkshows
Access to China We provide designers unique opportunities to access the Chinese consumer markets via our local partners
Content creation service Content creation, brand auditing survey and monthly reports
Best-in-class advice Future ready, advice on building a sustainable business in the digital age
Sign up and apply here
Please complete all required fields in the application form.
Once approved by our curation team, we will be in touch within 2 weeks with an on-boarding contract for you to sign.
Ada Yi Zhao | Founder & CEO
China-born, London based former Investment Banker turned entrepreneur. After over 10 years in the world of Investment Banking, Ada’s association with fashion business began in 2015 when she invested and launched two luxury fashion labels in London and Shanghai.
Ada is a member of the British Fashion Council - Fashion Trust, a contributing fashion/lifestyle writer for the Huffington Post. Ada is also the founding member of the CONVOCO 3.0 forum.
Marianna Satanas | E-commerce Strategy
E-commence consultant to Barneys New York, Net-A-Porter veteran, former Head of E-commerce at Mr. Porter
Michelle de Conto | Senior Advisor
Ex-business advisor to the leading designers at British Fashion Council.
Nathan Medlock | Senior Advisor
Partner at Zouk Capital with 20 years experience in Private Equity, Experienced investor in numerous successful tech start-ups, including i-Zettle, Readley, Huddle and Talia
Sahiba Saluja | Business Development Lead
Consultant to numerous successful fashion-tech startups, Post-graduate of LCF with extensive Brand Strategy & Marketing Experience
We are more than just an online marketplace – we are a members club for the curious minds who want to discover the stories behind each creation
- It is free to sign up (For a limited time only!)
- Free delivery on all orders
- 1 on 1 session with designers to personalise your purchase
- Private shopping & styling events with the designers
- Join Affiliate program, earn cash while your friends shop with us
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