A direct-to-consumer marketplace featuring pieces by emerging designers, selected for their quality, originality and alignment with our ethos. Creations are showcased and sold as made-to-order or limited editions.
Our aim is to innovate the way consumers buy from fashion marketplaces. They not only discover new designs, they discover the story behind those designs.
Customers become patrons of the designers by shopping with us. Together we appreciate fashion as an art form and fuel the growth of the best and next generation of designers, whose beautiful work captures their unique stories.
Designer in focus Dedicated virtual atelier to present your full brand story andunique creations
Physical space Opportunity to showcase your collection at our quarterly Pop-Up stores in the most prime locations
Brand building Curated Crowd is "the" destination for fashion connoisseurs to discover the truly unique high quality pieces from talented emerging designers
Accessing Middle East & China We provide designers unique opportunities to access the Chinese and Middle East consumer markets via our local partners
Global Trunk Show Quarterly trunk show program via our hotel and gallery partners around the globe
Digital marketing services Content creation, brand auditing survey and monthly reports. Full details here
Creative services Access to our in-house creative team including photographers, MUA’s, models and stylists. Full details here
Best-in-class advice Future ready, fashion specific strategy advice. Sustainability for your enterprise.
Sign up and apply here
Please complete all required fields in the application form.
Once approved by our curation team, we will be in touch within 2 weeks with an on-boarding contract for you to sign.
Ada Yi Zhao | Founder & CEO
China-born, London based former Investment Banker turned entrepreneur. After over 10 years in the world of Investment Banking, Ada’s association with fashion business began in 2015 when she invested and launched two luxury fashion labels in London and Shanghai.
Ada is a member of the British Fashion Council - Fashion Trust, a contributing fashion/lifestyle writer for the Huffington Post. Ada is also the founding member of the CONVOCO 3.0 forum.
Marianna Satanas | E-commerce Strategy
E-commence consultant to Barneys New York, Net-A-Porter veteran, former Head of E-commerce at Mr. Porter
Michelle de Conto | Senior Advisor
Ex-business advisor to the leading designers at British Fashion Council.
Nathan Medlock | Senior Advisor
Partner at Zouk Capital with 20 years experience in Private Equity, Experienced investor in numerous successful tech start-ups, including i-Zettle, Readley, Huddle and Talia
Sahiba Saluja | Business Development Lead
Consultant to numerous successful fashion-tech startups, Post-graduate of LCF with extensive Brand Strategy & Marketing Experience