INLOOP takes its inspiration from Nietzsche's concept of eternal cycles, which suggests that everyone is in a constant state of life and death. There is no variation in the representation of the world in history because everything is reflected countless times throughout time, without exception. There will always be new beginnings and endings, in life and in time.
It was at this very point where INLOOP was born. INLOOP is new and different, ground-breaking and unique. They’re constantly trying to challenge the norm. This London-based fashion brand is the combination of the beautiful clashing of mainstream fashion and edgy subcultures.