About Us

We are Curated Crowd, a platform for up-and-coming designers. Our mission is to introduce you to the world’s best independent designers and to change the face of the fashion industry. 

In today’s fashion industry, we see styles relentlessly copied and reproduced in bulk. Creativity is muted by the endless demand for slight variations of whatever appears on the runways. Trends dictate what people buy and wear, resulting in a lack of individuality and an industrial level of production. Inflated and immoderate pricing is widespread in the industry, suggesting that quality, creativity and cost are not always aligned  

We are fed up with the status quo, so we’ve founded Curated Crowd as a marketplace for the next generation of the world’s best designers. Here, at Curated Crowd, you will find none of those disposable items, but collections created by designers following their heart and not a trend. You will find timeless pieces you want to own, not pieces you have been told to own. 

Curated Crowd exists to introduce the world to fashion created by designers who have a story to tell.

Our selection has been carefully curated to ensure that every piece tells a colourful story, told by the designer behind the work and not us. We want to bring the gems created by our designers to the market by providing them with a platform to sell their work directly to you, at an honourable price.

We value talent, meaningful design and high-quality products. 

At Curated Crowd, we nurture the creativity and unique essence of each designer. We want to leave behind the conformity of the fashion industry and move forward with long-lasting, outstanding and innovative pieces brought to you by our designers. 

Buy limited edition fashion directly from the designers & become a Fashion Patron. 

Each designer has their own dedicated space on our platform, where you can learn about their stories and buy directly from them without the expensive middleman. 

What’s more, when you shop with us, you also become a patron of our designers! You help establish their brands and empower them in an increasingly mass-produced world. 



Not just a Marketplace

What makes us different

We think the big name e-marketplaces have become too bloated. It’ s difficult and time-consuming to search through fake, hyped-up listings to find the odd diamond in the rough. It’s time to create a space where designers can come together and sell their work directly to an audience who appreciates thoughtfully designed, well-made pieces

We are online and offline

We want you to meet our designers and curators both online and offline. We organise regular pop-up shops and trunk shows around the world. To find out where our next event is, make sure to sign up to our newsletter and follow us on our social channels.

Become a part of the “Crowd”

When you buy from Curated Crowd you are choosing to support talented, independent designers who typically design and produce pieces in small quantities. Most of the pieces we sell are limited edition or made to order – so you know you are getting something truly unique.

MEET THE TEAM

Ada Yi Zhao
Ada Yi Zhao
Founder & CEO

Ada Yi Zhao - a financier, novelty seeker, with an acute style, was born in China and moved to London at the age of 16. With a distinguished career spanning over 10 years in the world of Investment Banking, she founded Curated Crowd to provide a unique channel for emerging brands to introduce themselves to the world, candidly reflecting the spirit of their brand without compromise. Ada is a member of the British Fashion Council - Fashion Trust, a contributor to the Huffington Post and a member of the Organising Committee of the Convoco 3.0 Forum.

Rasha Khawaja
Rasha Khawaja
ADVISOR

Rasha Khawaja is the founder and CEO of Toucan Ventures. Rasha’ s passion for innovation and nurturing new talent and business continues through her role as a member of the UKBAA; as well as being an active member of the advisory board of Innovation RCA, and the development and strategy board of the ZSL.

Dr. Corinne Michaela Flick
Dr. Corinne Michaela Flick
ADVISOR

Corinne Flick is founder and Chair of Convoco! Foundation, a think tank promoting inter-disciplinary discussion among academics, politicians, business leaders and artists. As an enthusiastic fashion and art patron, Dr. Flick is a member of the Executive Committee of the International Council of Tate Gallery, London.

Nathan Medlock
Nathan Medlock
ADVISOR

Nathan Medlock is a partner at Zouk Capital with over 20 years experience in private equity and investment banking. He is also a board member of numerous successful tech companies including iZettle, Huddle, Readly and Taulia.

Michelle De Conto
Michelle De Conto
ADVISOR

Designer Development & Senior Business Advisor to designers at the British Fashion Council: NewGen, Fashion Trust, Vogue Fashion Fund. Over the past 20 years, Michelle has developed and internationalised numerous world renowned fashion, luxury and lifestyle brands such as Bulgari, Dolce & Gabbana, Burberry, Ray-Ban, Lacoste, Prada, Oakley and LVMH Spirits.

Marianna Satanas
Marianna Satanas
ADVISOR

As the Vice President of E-Commerce at Alice + Olivia, she has over nine years experience in the industry, previously working with Net-A-Porter Group as Head of E-commerce and content product manager at Mr Porter.

Lainey Sheridan-Young
Lainey Sheridan-Young
ADVISOR

As the founder of LS-Y Brand Consultancy, and Head of the Branded Lifestyle division at IW Capital, Lainey Sheridan-Young has mentored and collaborated with numerous well-known brands from the nascent stage to larger internationally recognised business.


© Copyright 2018 CURATED-CROWD, part of Curated Ventures Ltd.