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Pop-Up In St John's Wood

A little update from the Curated Crowd HQ - currently located on 45 St Johns Wood High Street, NW8 7NJ, which has been the home of our summer pop-up since July! Read on to follow what we've been doing for the past few months and check out some of the content we've been shooting!


q: What have we been up to so far? a: It's been a very busy few months for us at Curated Crowd! We had our pre-summer Pop-Up at Duke Street, Mayfair, which was only supposed to be for 3 weeks, then we extended it to the beginning of July due to popular demand. We then moved to our new home, which is where we're currently at in St. John's Wood High Street. We've made a lot of new friends in the neighbourhood, especially a lot of cool mums that love fashion! We also have a lot of returning customers that can't get enough of our amazingly talented designers. With new collections and designers coming in all the time, it never gets boring when browsing our shop! q: What's next for us? a: At the moment, we're going to continue with our current Pop-Up and we'll just see where the wind takes us and play it by ear. We're slowly but surely transitioning from a summer collection into a more autumn/ winter one, with more coats and jackets available for everyone. Keep an eye on our Instagram and newsletters to find out what's new online and in store!

The Curated Crowd Diaries

Apart from selling our designers' amazing pieces, we also do all we can to promote them on our social media, making sure that they are receiving the attention and love that they deserve.

We carefully curate each and every one of our shoots, making sure it goes with the aesthetics of our branding as well as theirs. As good as it is admiring a piece of clothing or jewellery, knowing how to style it properly is also essential.

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Georgia Hardinge - Dazed Dress £280; Soul Sia - Gold Chocolate Earrings £1280

We try to pair up various designers to showcase how different items can be styled together. Some can be dressed up and some can be dressed down, there's a million ways to style an outfit.

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Neon Hope - Eos (white) £150 ; Jessica K - Sparkle Round £235 ; Sharon Wauchob Sample Sale White top

Summer is also a time when peoeple go shopping and top up their holiday wardrobe essentials, from summer dresses, kaftans, to swimsuits and jewellery, which is why it's so important for us to upload more content on our Instagram. People want to see real people wearing these outfits and most important of all, rocking them!

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Outline's new collection available now here ; Maramz - Earrings Sarah £36

We do everything in house, all the content creation, editing, scheduling and posting. This is because we, as a team, know our company the best, what our ethos is, what our style is and what we want people to make of us.

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Soul Sia - Gold Chocolate Earrings £1280 ; Gold Chocolate Choker £1900 ; Gold Chocolate Ring £570

We have a few more brands joining us online soon, such as Lalou and Sorbé. So be sure to stay tuned to our newsletters and Instagram posts to find out when they are going live on our website or who's joining our Pop-Up!

Shop all designers here.

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