Why We Like It
What’s The Story
Total White is a Kyiv-born blanc–à–porter brand that redefines the meaning of white clothes, emphasizing effortless elegance, humble perfection, and simple radiance. The brand's concept of blanc-à-porter shifts the perception of white garments from being reserved for special occasions to everyday wear, portraying luxury as approachable and game-changing.
What You Should Look At
Total White, initially founded in 2017 as a bridal fashion brand, has expanded its offerings to include casual, intricate pieces. The brand embraces the timeless quality of white clothes, presenting them as a canvas for personal stories and evolving beyond traditional perceptions of white garments being limited to special occasions.
Focus on the brand's emphasis on effortless elegance, humble perfection, and simple radiance in its approach to white clothing. Consider the evolution of Total White from a bridal fashion brand to a more versatile, casual line, highlighting its commitment to showcasing the timeless appeal of white garments.