Nowadays, there is a growing trend of people wanting fragrances to suit them personally, rather than following a market trend, and Azzi does just that. All her fragrances are tailor-made to suit your DNA, and worn with a lasting effect.
Launched in 2016, Azzi used her years of experience working with individuals and fragrant stylists, her perfume brand is known to create original fragrances that are adorned by her customers.
All of her perfumes are full of character, personality and style, each incorporating handpicked rare ingredients from all around the world. It’s as if once worn, it becomes a personal signature of yours that can’t be replicated.
Over the past decades to the present day Lavelle’s artistic energy and enthusiasm has made him one of the most sought after collaborators, defying genres, working across music, art, fashion, design and film. The history of Lavelle and Glasser’s collaborations dates back for many years and this is the first time they have produced and composed an outstanding scent, which will be available in 100 limited edition bottles each carefully designed by Lavelle and Glasser.
“James has a distinguished style and presence that is quite overwhelming. He is unique, creative, edgy and very cool with an individuality like no other.”– Azzi Glasser
Their unique image and attention to detail are reflected in the contemporary packaging design, merging influences of art, music and symbolising British street culture. Glasser’s personal interpretation of ‘The Deconstruction Pyramid’ which will be displayed on the walls of the Saatchi Gallery, uses the finest of ingredients that encapsulate notes to personify Lavelle’s unique artistic style. Encapsulating noble priceless notes that have been carefully placed in the Top, the Heart and the Base accords in the pyramid, of pure oils. Frankincense, Myrrh and Pimento, which are fine-tuned with Olibanum resin, Blond Woods and sensual Vetivert oils, polished with a long lasting addictive accord of Musk entwined with Wood molecules and Oud. The history of Lavelle and Glasser’s collaborations dates back for many years and this is the first time they have produced and composed an outstanding scent, which will be available in 100 limited edition bottles each carefully designed by Lavelle and Glasser.
“Azzi has an ability to capture the spirit and energy of the individual and its environment through her artistic approach in her molecular world. Something I find very unique and inspiring.” -James Lavell