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KAIMIN

Est. 2016
Chung-Ang University (Seoul, South Korea)
KAIMIN IS AN EPONYMOUS, FEMALE-FOUNDED, HIGH-TECH WOMEN’S FASHION LABEL BASED IN NEW YORK CITY, WHICH PROMOTES INNOVATION AND INCLUSIVITY, WORKING WITH ICONIC ARTISTS, INCLUDING BJORK, LADY GAGA, NICKI MINAJ, KATY PERRY, AND MANY OTHERS. THE PART-SOUTH KOREAN, PART-JAPANESE KAIMIN FOUNDED THE BRAND IN 2016 TOGETHER WITH HER BUSINESS PARTNER DMITRI PCHELINTSEV. DRAWING INSPIRATION FROM NEW YORK’S UNDERGROUND & STREET CULTURE, WHILE SUPPORTING VARIOUS UP-AND-COMING CREATIVES, KAIMIN BRIDGES SOCIAL PLANES AND EMPOWERS INNOVATORS ACROSS THE SPECTRUM. KAIMIN’S FUTURISTIC DESIGNS USE ELEMENTS OF SUBCULTURE & PUNK TO CREATE A SURREAL DEMEANOR THAT IS STILL DELICATE & FEMININE. GENDER BOUNDARIES ARE INTENTIONALLY DE-EMPHASIZED, ALLOWING HER SIGNATURE LOVE FOR ABSTRACTION & PRIMEVAL SEXUALITY TO COME TO THE FORE IN A PLAYFUL WAY. THE KAIMIN BRAND IS THOROUGHLY INTERTWINED WITH THE DIGITAL WORLD SO WE LAUD AND LEAN HEAVILY ON TECHNOLOGY IN OUR WORK, INCLUDING ANALYTICS AS WELL AS CONTENT AND BRANDING WITH DIGITAL ART & AR/VR. KAIMIN UTILIZES STATE-OF-THE-ART AND SUSTAINABLE MATERIALS AS WELL AS LEADING-EDGE PRODUCTION TECHNIQUES, EXPERIMENTING WITH 3D-PRINTING, LASER CUTTING, ETC.

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