Explore FUN AFFAIR

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Xi Zhu

Est. 2015
London College of Fashion - UAL

The elegance of Xi Zhu’s oriental heritage meets the passion and modernism of European sensibilities in her brand’s ethos: a culture clash of romanticism and rebellion, the core of what makes Fun Affair so fashion forward.

Zhu strives for an avante garde and subversive line, whilst still being fun, fresh and wearable. Zhu’s collections can be recognised through her themes of feminine strength but, in her own words, she never intentionally designed such a signature on her brand: ‘I didn't think of making a personal mark on my design,’ she tell us, ‘I thought about the young girls, the young women that I dressed, even my models, to show off their beauty to the maximum.' With such a focus on the beauty and empowerment of women driving her designs, her line is a quintessence of every un-apologetically gleeful and exciting part of what it is to be a female in the world of fashion.


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