Explore Podeny

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Claire Novotny

Est. 2018
Senior Director at brands Club Monaco, Massimo Dutti, Vince, Ruehl, Ann Taylor, Joe Fresh

Podeny is a brand where fashion and art collides. It’s affordable luxury with superior quality, luxury layers and lasting fashion. It is heavily influenced by the elegance that London has to offer, as well as the ever-changing art and design scene. 

Founder and Creative Director, Claire Novotny has worked in Fashion for over 20 years in many senior positions based in New York City. She wanted to create a brand that is ageless; that is a capsule wardrobe for women on the go and one to pass on to your daughters. She wants women to have a respect for well made and sustainable clothes in a world where fast-fashion is dominant. 

Her collection is entirely natural in origin: Wool cashmere, Italian merino & British hand printed heavy weight silks, hand sewn in England - luxury to last. 

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