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Explore Oramai London

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Isabella Broden

Est. 2017
Accademia Italiana, Polimoda & International Fashion Academy

‘Oramai’ - An Italian word meaning ‘by now’, is a sustainable luxury label founded by Isabella Broden. She creates timeless pieces with a clean aesthetic to add to the modern women’s wardrobe.  

After a decade working with internationally renowned names, including Vogue, Harper’s Bazaar, Graff Diamonds and Ralph & Russo, Founder and Creative Director, Isabella Broden, was struck by a simple question, “how can my personal values be aligned to those of the fashion industry?”. With her deep-rooted passion for fashion, design and protecting the environment, Isabella set out on a personal voyage against the misuse of resources in the fashion industry, and combined her strengths to conceive her very own fashion brand. 

With the welfare of the environment and sustainability at the heart of the brand ethos, Isabella discovered that organic linen is not only pesticide free and completely biodegradable, but that the production process protects both farmers and the consumer. As such, linen has become the core fabric to all Oramai’s designs. The brand is also proudly associated with organic farmers and spinners in Belgium, all of whom contribute significantly to preserving both the heritage of their craft and the beauty of their natural world. Inspired by nature and nostalgia, Isabella’s mission is to reinvent and innovate linen, establishing it as the everyday essential to the modern woman’s wardrobe.

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