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Say no to Black Friday - Say yes to 15% off your first order

Say no to Black Friday - Say yes to 15% off your first order

Explore Novo London



NOVO is a sustainable brand at heart. They advocate a capsule wardrobe and believe that buying quality pieces and reducing the need to overbuy ultimately helps the environment. Their in-house team are women-led creatives who are in charge of the designs of each collection, mostly around the modern woman and her lifestyle. Whether your priority is quality, versatility, colour scheme, or cuts that flatter your figure, NOVO’s timeless collection has been designed to work with your needs and to suit your lifestyle. 

Design is also an important part of what makes them so unique. They believe in the importance of a capsule wardrobe and having pieces that work seamlessly together for different occasions. Therefore, interchangeability and guided style are always at the forefront of all of their designs. The London based design team works closely with their carefully selected manufacturing partners to finalise each sample with quality of fabric, timeless silhouettes, and attention to detail always in mind. 

Each collection is timeless and comes together through careful curation and love for what they do put in by Novo’s dedicated team of experts.

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