Laura Ironside was founded in 2018 and was created to be a slow fashion womenswear brand that focuses on slowing down the fast fashion cycle, as well as encouraging a more conscious consumption.
The brands aim is to design beautiful garments thoughtfully and to a high standard through sensitive and sustainable UK manufacturing. It takes inspiration mainly from women, their bodies, strength and vulnerability. Each garment is designed to sculpt and elegantly flatter the female form.
By merging traditional pattern cutting and draping, the designs combine the feminine shapes of the 1930s together with the idiosyncrasies and personality of modern women’s style. Other than designing extraordinary garments, Laura Ironside is also very eco-conscious. To avoid waste and over-production, the collections are designed in small focused 'Edits' rather than seasons. All pieces are 100% silk and made-to-order in the UK.