The label was founded by Rachel Rymar, a Japanese-born American who studied fashion design at Parsons School of Design in New York. Rachel has always been fascinated by the connection between menswear and womenswear as many modern womenswear staples evolved from menswear pieces that were designed for function and necessity. Rachel wanted to design womenswear with this approach yet still preserve the advantage that women have of being able to dress expressively and decoratively. Hence, Jetti was created for women who move, work, play and do everything in between.
Jetti is an award winning fashion startup that aims to bridge the gap between designer fashion and functional clothing. The label was launched in an effort to combine easy care materials with contemporary design using a minimal aesthetic and clean lines. Through the use of machine washable and wrinkle resistant fabrics, Jetti focuses on creating high end pieces without the high end maintenance.
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