Born in Belarus, and educated in London and Paris, Ksenevich considers herself a citizen of the world, drawing inspiration from the influences of the places she has been as well as the natural world around her. She lives and designs by the belief that beauty, style and fashion are universal languages, translated through the people she meets and the travels she has taken. She established her brand in 2013, driven by her passion for both art and fashion, and was inspired by the work of designers such as Philip Treacy whose pieces showed her that the two need not be mutually exclusive. His work in millinery motivated her to experiment with her own designs, leading her to discover her signature style which draws from both the elegance of her Parisian training and the rebellious boldness of her London background. With the goal to expand her brand further, she hopes to bring the art of millinery design to a wider audience and encourage people to be daring, chaotic and exquisitely well dressed.