In the world of mass retail, product pollution and fast, unsustainable fashion, Ami Amalia is a slow fashion business built on transparency and responsibility with regards to its ethical use of resources. They focus on thoughtful designs and micro lines to reduce the need for additional shipping from the manufacturers to them, as well as operating on a limited production model to ensure waste is reduced.
Natural yarns are used to make sure an ethical chain is sustained throughout the whole process. Their yarn manufacturers must have responsible business models and show resource stewardship, produce zero environmentally toxic discharges and follow and join traceability and sustainability programs.
One of Ami Amalia’s main aims as a company and as a designer, she wants to be able to produce versatile and durable designs that will last a lifetime, that will take you through the stages of life.
Ami Amalia - “Luxury knitwear, sustainable living.”